About Me
As an accomplished Servant Leader with extensive experience in management and business development, I offer a future organization with a solid record of success in building and launching comprehensive, successfully integrated businesses and agencies, strengthening and optimizing operations, instituting innovative software solutions, and a deep, driving conviction in the causes and organizations my values align with.
I am an interactive, results-driven executive presenting impressive business and leadership instincts with a strong understanding of managing large and small teams, key drivers, and marketing operations, who is actively seeking any position with a growing organization where business leadership, financial management, team building, analytical thought, and strong personal convictions will add significant value.
Education
Whitworth University
Masters of Business Administration, Executive Leadership Concentration
University of Utah
Consumer & Community Studies
Salt Lake Community
General Studies
Professional Experience
Consultant
2023-Present ● Discover 3X, Inc.
Retained by former Kaspien clients to continue working together via the agency model. Created cross-channel growth strategies that worked around each brand’s unique limitations and competitors on the Amazon marketplace while prioritizing cost and fee reduction up and down the product stream and daily management of marketplaces/ ad campaigns. Worked closely with other eCommerce consultants to implement said strategies for each brand, ensuring quick execution, reporting, learning, and reiterative improvement.
• Reduced ACoS and TACoS averages by 22% across multiple clients
• Grew sales 100% MoM, average
• Improved net profit margin by 25% across multiple clients.
Director of Agency
2018-2023 ● Kaspien, Inc. (Formerly eTailz)
Returned after completing MBA to lead my former team. Utilized new degree to optimize operations, improve efficiencies and drive strategic value for Kaspien’s agency clients. Lead reiterative process improvement with strong intra and inter-departmental SOPs, new software and reporting solutions, creative ways of working and strong departmental standards- improving LTV and reducing CAC over time. Drove upmarket expansion with a better-defined ICP and market offerings; leveraging Kaspien’s organizational strengths to improve average monthly revenue within the first two months of hire. Led a team up to 13. Improved retention by reducing EDI pay gaps, creating performance-based incentivization and a “remote-first” team training, upskilling, and bonding plan. Served as SME for Amazon policy and best practices, strategic planning, optimization, and testing across the organization.
• Managed a team of 13 direct reports.
• Reduced SG&A by 46%, operational expenses by 66%
• Increased Contribution Margin % per Client to 75%
• Improved average monthly revenue 50%
• Developed 2 new revenue streams
• Served as a Subject Matter Expert (SME) to institute eCommerce theory, regulatory compliance, and Search Engine Optimization (SEO) initiatives, maximizing business performance across multiple departments & industries, featuring eCommerce SaaS, Walmart+, Target+, & Amazon.
• Improved reporting efficiencies 3X
eCOMMERCE CONSULTANT, TRAINER, & INSTRUCTOR
2016 to 2018 ● BEACON LEARNING GROUP
Sourced to serve as a Trainer & Instructor in eCommerce, including curriculum development and content generation. Developed, presented, and integrated an Advanced Coaching Curriculum that led to the development and profitable management of hundreds of eCommerce businesses across numerous platforms, industries, and categories.
- As a Coach, Mentor, & Consultant, coached and managed hundreds of businesses in a myriad of competencies/skills, such as: eCommerce theory, business management basics and best practices, manufacturing, testing, product development, market expansion, international business development, inventory planning, advertising, automation, business/store/channel/stock management, CSM, financial management, government/industrial compliance, content optimization, contract agreements & negotiations, material sourcing/procurement, packaging development, competition & market analysis, media production, team-building, and brand development.
DIRECTOR, eCOMMERCE
2013 to 2016 ● ZURCHERS WEDDING AND PARTY STORE
Served as a member of the Executive Leadership Team, leading 5 direct reports charged with revitalizing eCommerce Business Services, brand development, and growth of 3P eCommerce sales for a $1M 200+ SKU party and candy brand.
- Instrumental revitalizing and transforming operations through talent sourcing, inventory procurement and purchasing process improvements, eChannel management, listing optimization, forecasting and projections, P&L reporting, creative services, cost analysis, cost reduction tactics, advertising & brand development, shipping & receiving processes, labeling and associated compliance, and associated policy implementations.
- Played a critical role in establishing best business practices and procedures with included accounts receivable/payable, revenue target and goals, and human resources, in partnership with executive leadership.
- Proactively researched and developed new sales growth opportunities that resulted in the addition of 40+ vendors and thousands of unique products.
Here are some of the things I do…
- Project Management
- Budgets/ P&L Management
- Sales Management/ Revenue Generation
- Quantitative Research
- Statistical Modeling
- Statistical Data Analysis
- Customer Relationship Management (CRM)
- Brand Management/ Marketing
- Product Development/ Optimization
- Asset Management
- Regulatory Compliance
- Operations Workflow Management
- Quality Assurance
- Business Development
- Market Research
- Microsoft Office
- Microsoft Excel
- Interpersonal Skills
- Servant Leadership
- Qualitative Research
- Teaching
- Creative Problem Solving
- Dept Management
- Contract Negotiation
- Public Speaking
- Platform Design
- Strategic Growth
- P&L Analysis
- Process Improvement
- Organizational Development
- Team Building
Interests and Causes
Washington State Parks
The Washington State Parks and Recreation Commission cares for Washington’s most treasured lands, waters, and historic places. State parks connect all Washingtonians to their diverse natural and cultural heritage and provide memorable recreational and educational experiences that enhance their lives.
(Source: https://parks.wa.gov/about/agency/mission-vision)
OutSpokane
Spokane Pride, a 501(c)(3) tax-exempt volunteer organization, promotes and empowers visible diversity for Spokane’s Lesbian, Gay, Bisexual, Transgender, Queer, and citizens with identities beyond the binaries (LGBTQA+). Through supportive education and the annual collaborative production of the area’s family-friendly Pride Parade and Rainbow Festival, we provide progressive cultural opportunities and experiences for the greater Inland Northwest community.
(Source: https://spokanepride.org)
ASPCA
The American Society for the Prevention of Cruelty to Animals® (ASPCA®) was the first humane society to be established in North America and is, today, one of the largest in the world.
Our organization was founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law. Headquartered in New York City, the ASPCA maintains a strong local presence, and with programs that extend our anti-cruelty mission across the country, we are recognized as a national animal welfare organization. We are a privately funded 501(c)(3) not-for-profit corporation, and are proud to boast more than 2 million supporters across the country.
The ASPCA’s mission, as stated by founder Henry Bergh in 1866, is “to provide effective means for the prevention of cruelty to animals throughout the United States.”
(Source: https://www.aspca.org)
World Wildlife Fund
For 60 years, WWF has worked to help people and nature thrive.
As the world’s leading conservation organization, WWF works in nearly 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.
(Source: https://www.worldwildlife.org)
Anything for a Friend
The Anything For A Friend (AFAF) Foundation is a grass roots organization set out to support families in their own battle with cancer. AFAF was inspired through the devote friendship that Marc Garcia believed in and lived everyday of his life; that when in need you do everything you can for a friend.
While most charitable organizations use funding to support the fight against specific cancers; AFAF is setup to support the individuals in their own fight against any cancer. Therefore maintaining the underlying message for those suffering that there is a friend to support them financially. As a 501(c)3 non-profit organization; AFAF uses 90% of all tax deductible donated funds to financially support those in need.
Coming together is a beginning; keeping together is progress; working together is success.
(Source: https://www.afaffoundation.org)
Meals on Wheels
Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, along with more than two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time.
(Source: https://www.mealsonwheelsamerica.org)